A quiet revolution has been going on with new operators providing location-based experiences, using technology, in a far more immersive way than traditional theatre. Now, with live events on hold because of COVID-19, and musicians exploring VR as a way of connecting more directly with fans in the short term, VR is set to skyrocket and do to entertainment what Zoom has done to office-based meetings.
Leading the trend is the award-winning company Layered Reality™, formerly known as dotdotdot. The immersive theatre company are the creators of the multi-award-winning lucid dreaming experience SOMNAI that opened in 2018, and the critically acclaimed site-specific The War of The Worlds: The Immersive Experience based on Jeff Wayne’s musical version of HG Wells’ sci-fi novel, which won the prestigious THEA Award (dubbed the “Oscars” of the entertainment world).
The popularity of events such The War of The Worlds: The Immersive Experience, rated a Top 20 Night Out on TripAdvisor (and in the website’s top 1%), already showed a shift in people’s search for more intimate experiences in small groups. It’s a shift that will now become vital.
Wearing VR headsets, guests at The War of the Worlds: The Immersive Experience take part in realistic battles against the Martians, emerging two hours later having shared something unique, perilous and exhilarating with their team. The thrilling show is set to reopen in October, while an exciting experience new for 2021 will catapult guests back in time to the Tower of London, where they have an active role to play in one of the greatest stories and adventures in British history.
Key to Layered Reality’s immersive experiences is layering three exciting multimedia elements. The first is theatrical features, comprising large-scale walk-around sets, first-class actors performing live, and pyrotechnics. The second element is the newest technological advances, including virtual reality, projection mapping, volumetric holograms and surround sound. The final layer to ensure you are completely immersed within the world of the experience is physical sensations: temperature, scent, physical movement, touch and sound. As a powerful and evocative tool to create emotion, music plays a part in all of the experiences.
We may currently be unable to travel, but VR and Augmented Reality (AR) have the capacity to truly transport us to a new place, providing the escape we all crave more than ever after months of lockdown. Technology has also been shown, crucially, to bring us closer together.
From the only company creating feature-length layered reality experiences, these immersive experiences are set to be London’s best nights out for small groups, plugging the gap left open by theatre and music-venue closures due to ongoing coronavirus restrictions. When venues are given the green light to reopen to small numbers of guests, these intimate experiences catering for up to 8 participants at a time will be among the first major entertainment sources to open.
This is a pivotal moment for interactive, immersive entertainment, and Layered Reality™ cannot wait to reopen and share these memorable moments with you.
“I can't wait to get us reopened,” says Andrew. “There's no greater gift than the gift of a memory. We want to be in the memories business, to deliver people fantastic memories so that when they're weighing up their year, we can be on that list of things that they remember.”
HuffPost UK talk to Founder and CEO Andrew McGuinness about how they developed the new Layered Reality™ approach. Watch the video below to see how it works.
Jeff Wayne’s The War of The Worlds: The Immersive Experience is London’s favourite immersive night out featuring live actors, virtual reality, 5D effects and Jeff Wayne’s multi-platinum selling soundtrack.
Launched in 2019, this THEA award winning show is #15 in TripAdvisor’s 'Best Nightlife In London’ category and rated 4.8 out 5 stars.
The experience transports small groups of up to 8 people to witness a Martian invasion in Victorian London, and then celebrate surviving in its themed Steampunk bar/restaurant.
Sign up now to find out how to get early booking access for our grand reopening!
- 195waynet, via TripAdvisor
- Mal S, via TripAdvisor
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