Layered Reality™ is the unique method we use to build our experiences using three ‘layers’ of multimedia
What is Layered Reality™?
Layered Reality™ combines the latest digital technology (Virtual Reality, projection mapping and volumetric holograms) together with live theatre (live actors, movie-scale sets, and special effects) plus real physical sensations (touch, temperature, smell, sound and music, physical movement, and taste) to create an unique immersive experience that is truly memorable.
Layered Reality’s Founder and CEO Andrew McGuinness explains:
“Because you've got your nose smelling something your eyes are seeing, and then you can see a 150-foot Martian fighting machine, you’re really convinced that you are in that place, and you get a much more intense experience than you could ever have with one single layer. It's by bringing those layers together that the physical movement of your body tells you that this is real. This transports you to a totally new place for a couple of hours where you're immersed in another world.”
Intense experiences – fear, joy, wonder, strong emotions and the intensity of a performance all make powerful memories.
HuffPost UK talk to Founder and CEO Andrew McGuinness about how they developed the new Layered Reality™ approach. Watch the video to hear and see how it works.